Business performance advice you can bank

Insanity: doing the same thing over and over again and expecting different results.

- Albert Einstein

Local leisure goods retailer, in business for 26 years. Times are tough, the staff constantly say there are no customers. They’re ranked 248 out of 250 franchise owners in the state for sales. The owner is ready to shut the doors... (ready to close or not, this is a common story)  ...convinced there’s no way to improve.

+ one business advisor

Step 1.

Count the number of customers. Find out where they come from and why they’re in the shop?

The result - on average; 50 customers per day. Yes, 50! Why were they there; Because this was the only place to buy this product locally.

Step 2.

Show the sales staff the numbers.

Step 3.

Stop saying Can we help you? ...the answer is almost always NO.

Step 4.

Discover every customer’s need - what is their real problem? Everyone has one! Once you’ve established the problem... providing the solution is easy!

= the result in this case

Within 3 months, the retailer had tripled turnover and was ranked top 10 in the state for sales.

What do you say to your customers?

Can we help? ...no longer cuts it. Talk to us now.

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