I’ve been in business for 20 years. What on earth could you teach me?

Whether it’s you or your staff, give yourself the opportunity to find out.

Change will guarantee a different result.

Business performance advice you can bank

Here’s an example of some of the

basics & steps applied to deliver a result

This may seem simple, but you need

to give customers what they want,

not what you think they want.

And, if you do this, people will

keep coming back.

- John Ilhan

Crazy John’s (Mobile phone retailer)

1. •Understand your customer’s problem
   

2. •Ask questions that lead to the right answers
   

3. •Build customer & staff loyalty
   

4. •Increase marketing results & returns
   

5. •Plan to succeed or better manage the alternatives

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This is about business at your level.

No new-age jargon. No radical or expensive changes.

Just plain old fashion basic know-how, tried and tested.